Advertising Transparency

At WalletWise Deals LLC, we value the trust of our users in our products and services. We aim to empower users with the information and skills they need to make smart decisions about the online ads they see.

By maintaining ethical and transparent practices, we ensure a secure and enjoyable online experience for everyone.

Display ads

Our main marketing strategy is to use display ads. We show our ads on different websites and mobile apps with different designs, like the one you can see below. The ads can vary depending on things like whether you have been to our website before (we call this retargeting) or how many times you have seen a certain ad.

Targeting

To determine the best time and place for displaying our ads, we employ various methods of targeting such as:

Basic

Geolocation: We can estimate where a device is located by using its IP address. This helps us show relevant deals that are nearby the user.
Time of day: Some deals are only valid for certain hours of the day or have a limited duration.
Internet Service Provider (ISP): By using the IP address, we can guess which ISP a device is using to connect to the internet. This information can help us show deals and discounts that might lower the user's current bill, or offers from other providers that might tempt the user to switch to a better service.
Device (User agent): Web browsers usually send some information with each page request that tells us about the device they are running on. This information can help us offer deals related to the user's current device such as upgrades for an old mobile phone, trade-in promotions, or even new apps and games that work with their platform.

All of this information for these basic targeting techniques is anonymously obtained through browsing and is automatically provided by almost every device that communicates on the internet.

Enhanced

Retargeting: We keep track of the types of deals that the user is interested in as they browse our website and share this information with the ad platforms we partner with. They usually store this information in a cookie so that they can remember the user and their preferences. This way, when the user visits other websites, they may see our ads that show relevant deals from the categories they like.
Content categories: The websites and apps that show our ads can tell us what kind of content they are displaying when an ad is shown. For example, a page may be about travel, shopping, or dining. We use this information when we can to show ads that match the content. For example, a page about dining may show an ad with deals for local restaurants, or a page about travel may show an ad with offers for hotels and flights.
Interests and attributes: The ad platforms that apps and websites use collect information about their users' interests and often share this information with us so that we can target our ads better. Most of the time, they infer what the interests are based on the content of the pages the user views. We use this information to show ads with deals that may be more relevant to certain groups of users such as being in a certain age range, pet owners, or frequent travelers.

We want to emphasize that this information is collected and provided by the ad platforms we work with, and does not identify specific individuals.

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